Social Media tools are online tools that are used to help people read
information, share news, or to discover new content (for example there is face
book and Twitter) – http://www.webpronews.com/the-definition-of-social-media-2007-06.
Businesses and business professionals use social media tools for social
networking and self-promotion, by advertising their product online where there
are multiple sites to use (EBay, Kiji, Facebook, Twitter, LinkedIn, etc…) or
they can just create their own site. Businesses can have their own website
where customers can purchase items online instead of going through the hassle
in person.

5 Social Media Tools used by professionals
Link: http://www.smallbiztrends.com/2012/09/20-free-social-media-monitoring-tools.html

1) Brand Monitor – this is a media tool used to follow up on your brand
throughout multiple sites online. Learn important keywords and about
conversation engagement to help bring more value to your brand.

2) Twitter Counter – this media tool tracks your twitter account and gives
details on the usage. It offers account comparison, and report exports.

3) How Sociable – this tool tells you how much of an impact your brand is
online and provides you a score. It determines whether your presence is noticeable

4) Social Mention – this tracks who is talking about you, your company,
product or anything related to your business. It pulls data from multiple media
services and provides you the most accurate information possible.

5) Facebook Insights – gives you data about your Facebook page ( growth and
impact). It helps you better understand the right audience you must reach and
who you must make follow.

Social networking with social media tools is to get more interactive with
customers and to give them information. Professionals use social networking
tools for self-promotion by uploading audio, or sharing pictures online with
other people, and creating blogs so readers or customers can be able to post
their thoughts. Using all these tools will determine the type of brand you must
create (is it a brand that provides information to readers about what’s going on
in the world, is it a brand that pictures are posted, and decorations or
designs can be revealed). Businesses are using social media now in the hiring
process. Job recruiters use social media tools to find potential job
candidates, they could use it to find personal information like race or gender.

Youtube Video: http://www.youtube.com/watch?v=YUya8nKDJ2k

Link: www.forbes.com/sites/lisaquast/2012/05/21/recruiting-reinventred-how-companies-are-using-social-media-in-the-hiring-process/